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Danielle Buchmann

Perfumery & Olfaction

Scientific Advisor

Speaker

Bridging olfactory science, artistry, and wellbeing with over 25 years of global experience.

My career has been guided by a lifelong fascination with the sense of smell – its power to awaken memory, emotion, and creativity, and its profound influence on human wellbeing.

I have led international programs in fragrance creation, sensory innovation, and applied research at Coty, Procter & Gamble, and L’Oréal, combining scientific insight with creative excellence. My expertise spans olfactory neuroscience, fragrance design and strategy, sustainability, and sensory education.

Through ODORIS, the company I founded, I apply scientific evidence on the effects of scent to design effective, evidence-based programs that enhance cognition, emotion, and sensory wellbeing.

As a scientific advisor, I help organizations integrate advances in sensory science into meaningful and research-grounded human experiences and strategies.